Celebrity cameos dominate this year’s Super Bowl commercials (2023)

Celebrity cameos dominate this year’s Super Bowl commercials (1)The Scotts Miracle-Gro Company(TAMPA BAY) — The Super Bowl ended withTom Bradyaddinghis seventh championship ring to his impressive collection after hetookthe Tampa Bay Buccaneers to a 31-7victory over the Kansas City Chiefs.

However, some commercialsscored big with the audience — and if it wasn’t part of the parade of infinite celebrity cameos, it was the teaser trailers.

Here’s a look at some of the most talked about ads that debuted during Sunday’sSuper Bowl.


Disney uploaded another sneak peek of their upcoming animated fantasy adventureRaya and the Last Dragon, which starsAwkwafinaandKelly Marie Tran, which partially answeredwhy the world is so broken. In addition, the trailer also showed more about Awkwafina’s… well… awkward dragon character, who wasn’t so sure about swinging across a large fissure on Raya’s back. The movie is due out March 5. Disney is the parent company of ABC News.

Disney unveiled the first look of its upcoming seriesThe Falcon and the Winter Soldier, which tells the story of the two heroes adjusting after Captain America permanently hangs up his shield. The series, starringAnthony Mackieas Sam (AKA Falcon) andSebastian Stanas Bucky (AKA Winter Soldier,) also gives the audience a glimpse of their team dynamic — or lack thereof — as they fight their way through a barrage of bad guys. The series isset to premiere onDisney+ on March 19. Marvel is owned by Disney, the parent company of ABC News.

After having its release bumped because of COVID-19, theaudience enjoyed a sneak peek of the highly anticipatedF9: The Fast Sagaand showed off even more high-octane chases, death-defying stunts and some pretty spectacular special effects. Although the snippet doesn’t reveal a release date,the movie is said to hit theaters “soon.”

Fans earned a sneak-peek ofM. Night Shyamalan’s horror flickOld, which tells the story of a beach with magical properties that age people — sometimes dramatically. Children turn into adults, a woman’s early pregnancy jumps into the third trimester and adultsthreaten to age out of existence. The movie is due out in July.

Coming to theaters on April 2 isNobody,which tells the story of a family man (Bob Odenkirk)who harbors a dark secret. After he finds himself in the crosshairs of a powerful drug lord, he makes them wish they never learned the name Hutch Mansell.

Coming to the streamer Paramount+ is theYellowstonespinoff,Y:1883. The series released its first teaser during the Big Game, which serves astheDutton family’s origin story. The series is set to premiere later this year.


M&M’s tappedSchitt’s CreekstarDan Levyfor theircommercial, which shows people offering bags of the chocolate coated candy as a form of apology for doing something annoying, liketaking too long at confessionor “mansplaining.” However, when it comes to Levy, he offers a bag of apology to the Yellow and Brown M&M’s for “eating your friends.” The commercial ends with Red locked in Levy’s car, with the actor admitting he intends to eat him, too.

Dolly Partonupdated her classic workplace anthem, “9 to 5,” in honor of those who get home from their day jobs just to spend their evenings working on their side hustle. The new song, “5 to 9,” is part of anad campaignfor website creation and hosting companySquarespace. The commercial featured the lyrics, “Working 5 to 9, you’ve got passion and a vision / ‘Cause it’s hustlin’ time, whole new way to make a livin / Gonna change you life, do something that gives it meaning / With a website that is worthy of your dreaming.”

Michael B. Jordanplayed a super-sexy Alexa for Amazon’snew Super Bowl commercial.The hilarious commercial takes place at Amazon’s headquarters, where several employees are admiring the new sphere-like Amazon Echo before a female employee thinks of the one way they could perfect the Echo’s vessel — if it wassbuilt into this year’sPeople‘s Sexiest Man Alive.

Gwen Stefani,Adam LevineandBlake Sheltontold analternate storyas to how Gwen and Blake became an item — teaming with T-Mobile to explain how a bad cell connection can lead to a misunderstanding from Adam, which leads to a disastrous blind date.

Mila KunisandAshton Kutcherteamed withShaggyto bring his 2000 hit “It Wasn’t Me” to life for a Cheetos commercial. Mila was caught orange-handed stealing her husband’s beloved snack, who sings the reggae hit before Shaggy takes over with the updated lyrics. Meanwhile, Mila — whose face and fingers are covered in orange dust — continually says, “Wasn’t me” when asked repeatedly if she stole the Cheetos.

Tracy Morganteamed withDave BautistaandLiza Koshyfor aRocket Mortgage commercial, where the three showed why “pretty sure” sometimes doesn’t cut it — like if parachutes work or if murder hornets deliver a killing sting.

MatthewMcConaughey,Mindy KalingandJimmy Kimmelteamed up to usher in the grand return ofDoritos 3D snacks. Set toQueen’s “I Want to Break Free,”a two-dimensionalMcConaughey hilariously tries to get back to his old self. His current form is very prone to being blown away by a small breeze or sucked up by a Roomba.

Amy Schumerneeded more mayo in acommercialfor Hellmann’s, where she just buys an obscene amount of the condiment before bagging them in her special Hellmann’s bag.

Timothée ChalametandWinona Ryderteamed for aCadillac commercialthat offered up a potential continuation ofTim Burton’sEdward Scissorhands— by literally asking what happened if the two had a son, named Edgar.

Mike MyersandDana Carveyreprised their respective roles as Wayne and Garth in aWayne’s Worldspotfor Uber Eats, which also featuredCardi BwhileDoorDashtappedHamiltonandSnowpiercerstarDaveed Diggsalong withThe Muppetsto show off how much easier the apps can make life.

Don Cheadlestumped forMichelob ULTRAto advertise their new organic seltzer brand by hosting a challenge over who can spot the celebrity and who is a lookalike — spoiler, Cheadle is the only celebrity to star in the commercial rife with very convincing doppelgängers.

Will Ferrellexplained how much he hated Norway in an ad forGeneral Motors, which also starredKenan ThompsonandAwkwafinain a race to lay the smackdown on the green-energy country. The issue is everyone travels to a country that ISN’T Norway, like Finland or Sweden.

Budweisertapped stars from commercial past, such asPost Malone,Cedric the Entertainerandthe Bud Light Knight to clean up a major Bud Light spill on the freeway.

Terry Bradshaw,Jerome Bettis,Marshawn Lynch,Jerry Rice,Troy Aikman,Peyton and Eli Manning, andDeion Sandersall appeared for Frito-Lay for a “Twas the Night before Super Bowl” commercial.

John Travolta,Martha Stewart,The OfficestarLeslie David Baker,The Mandalorian‘sCarl WeathersNASCAR starKyle Buschand fitness instructorEmma Lovewellteamed forScotts Miracle-GroSuper Bowl commercial.The 45-second spot, which features Travolta dusting off his moves fromGrease, advertises the company’s “The Dream Lawn and Garden Giveaway,” where one lucky person will win exactly that.

Nick Jonasaged himself up forDexcom’sSuper Bowl commercial. The commercial advertisesa new technology that allows diabetics like Nick to check their blood sugar levels without having to prick their fingers and test their blood.

Nine Inch Nails’Atticus Rossalso starred in an upliftingAnheuser-Busch commercial, which celebrated “life’s most meaningful moments” that happen over a beer.

Serena Williamsteamed for Michelob ULTRA for theircommercialabout having a “happy” Super Bowl. The ad explores what comes after the big win and why joy should be the whole game.

Notable ads

The Internet has awarded Huggies for theirinnovative Big Game commercialbecause the company opted to go-real time and share images of babies born on February7, 2021. The commercial was their welcome into the world.

As for the funniest,Samuel Adamsmanaged to give the Internet a good “tee hee” by parodying the Budweiser Clydesdales — who were noticeably absent from this year’s commercial roundup — to which the commercial explains how “Your Cousin from Boston” accidentally turned them loose.

By Megan Stone
Copyright © 2021, ABC Audio. All rights reserved.

');}return false;});$('#comments .commentlist .comment-content a').attr('target','_blank');});Celebrity cameos dominate this year’s Super Bowl commercials (2)


Who spent the most on Super Bowl ads this year? ›

During the LVI Super Bowl in 2022, Amazon earned the title of the top ad spender, having invested 32 million U.S. dollars in promoting its products.

Who are the celebrities in the Super Bowl commercials 2023? ›

Super Bowl LVII, a contest in Arizona between the Philadelphia Eagles and Kansas City Chiefs, will feature commercials starring Bradley Cooper, Adam Driver, Melissa McCarthy, Anna Faris, Ben Stiller, Brie Larson, Steve Martin, Maya Rudolph and Miles and Keleigh Teller.

Who are the most popular Super Bowl advertisers? ›

There's still time to show your favorite ads some love: The 2023 Replay Ratings are live!
  • Workday: "Rockstar" (5.91) ...
  • Disney: "Disney100 Special Look" (5.92) ...
  • He Gets Us: "Be Childlike" (5.97) ...
  • T-Mobile: "Neighborly" (6.00) ...
  • Bud Light: "Bud Light Hold | Easy To Drink, Easy To Enjoy" (6.04) ...
  • PopCorners: "Breaking Good" (6.26)
Feb 13, 2023

Who spent the most amount of money on commercials for this year's Super Bowl 2023? ›

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

What are the 3 most popular Super Bowl ads? ›

The Best Super Bowl Commercials of All Time
  • Budweiser's "Respect" (2002)
  • Apple's "1984" (1984)
  • McDonald's "The Showdown" (1993)
  • Budweiser's "Frogs" (1995)
  • Lay's "Golden Memories" (2022)
  • Coca-Cola's "Hey Kid, Catch!" (1980)
  • Squarespace's "Sally's Seashells" (2022)
  • Wendy's "Where's the Beef"
Feb 3, 2023

Who is the cameo in the Super Bowl 2023? ›

The widely speculated Dunkin' Donuts ad featuring Ben Affleck dropped during Super Bowl 2023 on Sunday (Feb. 12), and it included a cameo from none other than his superstar wife, Jennifer Lopez.

Who is the girl in the 2023 Super Bowl commercial? ›

Maya Rudolph puts her own spin on M&M's with new Super Bowl 2023 commercial. Award-winning actress, Maya Rudolph, stars in the M&M's Super Bowl 2023 commercial with fresh ideas on how to rebrand the beloved candy.

Who backed out of Super Bowl commercials? ›

Budweiser, Coke, Pepsi and Hyundai are some of the major companies skipping out on spending the estimated $5.5 million on a 30 second ad slot.

How much do halftime performers get paid at the Super Bowl? ›

In fact, there is no pay day at all. While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don't get paid for their concerts. Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs.

How much does Budweiser pay for Super Bowl commercials? ›

Budweiser has spent nearly $500 million on Super Bowl ads, according to Statista. This makes Budweiser the Super Bowl's largest commercial partner.

Who are the top advertisers in the NFL? ›

Three top advertisers during 2021's NFL season were Amazon, Apple and Toyota – with a combined spend nearly reached $571 million. Toyota was the only that decreased YoY by 6 per cent. Amazon and Apple were up 5 per cent YoY and 229 per cent YoY respectively.

What is the lowest price ticket for the Super Bowl? ›

How much did Super Bowl tickets cost in 2022? Multiple reports indicate the lowest "on location" price for the 2022 Super Bowl in Los Angeles started at $5,823. The cheapest Super Bowl tickets from SeatGeek, Vivid Seats, StubHub and the NFL Exchange averaged out to $4,366.

What are the top 5 commercials of all time? ›

Top 10 Greatest TV Commercials
  • Coca-Cola – “Meet Joe Greene”
  • Budweiser – “Wassup?!”
  • McDonald's – “The Showdown”
  • M&M's – “They Do Exist”
  • Old Spice – “The Man Your Man Could Smell Like”
  • Always – “Like a Girl” (2015)
  • Life Cereal – “Mikey Likes It”
  • Nike – “Hare Jordan”
Dec 12, 2022

What is the most popular Super Bowl of all time? ›

The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015.

What was the best Super Bowl halftime show? ›

Best Super Bowl halftime shows
  1. Prince (2007) ...
  2. Shakira + Jennifer Lopez (2020) ...
  3. U2 (2002) ...
  4. Michael Jackson (1993) ...
  5. Dr. ...
  6. Rihanna (2023) ...
  7. Lady Gaga (2017) ...
  8. Janet Jackson + Justin Timberlake (2004)
Feb 13, 2023

What is the cost of a 30 second Super Bowl advertisement? ›

There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more — but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week.

How much does every second of a Super Bowl commercial cost? ›

This year, brand marketers will pay a record $7 million ($233,333 per second) for in-game spots during Fox Sports' telecast of Super Bowl 57 on Feb.
Commercial Cost Over Years.
YearCostToday's Cost*
2021$5.5 million$5,940,150.20 million
2022$6.5 million
2023$7 million
11 more rows
Feb 10, 2023

How much were Super Bowl tickets 2023? ›

Super Bowl Ticket Prices in 2023

Depending on the seats available, prices started just below $5,000 and went all the way up to around $36,000 for the most premium seats. Most of the available seats were in the lower range, making the average Super Bowl ticket for 2023 a hefty $8,000.

Who is the guy who has been to every Super Bowl? ›

Only three men have attended every Super Bowl in NFL history. The "Never Miss A Super Bowl Club," consisting of Tom Henschel, Don Crisman and Greg Eaton, are ready to enjoy the 57th edition of the big game.

Who is the girl in the Super Bowl ad? ›

Diana Flores, the flag-football star who headlined a viral ad during Sunday's Super Bowl, hopes the message of women's empowerment in sports resonates beyond the TV spot. The big picture: Girls' and women's flag football has become increasingly popular in the Americas.

Who declined Super Bowl 2023? ›

Rihanna will headline the 2023 Super Bowl halftime show after she previously declined to perform. In a 2019 interview with Vogue, Rihanna confirmed that she turned down the offer. Rihanna told Vogue in an October 2019 cover story that she rejected the halftime show due to political differences.

Who is the lady in the Verizon commercial with the football player? ›

Cecily Legler Strong (born February 8, 1984) is an American actress, comedian, producer, author, and singer. Strong is most notable for being a cast member on the NBC sketch comedy series Saturday Night Live from 2012 to 2022. She is also the longest-tenured female cast member in the show's history.

Who is the girl in the Michelob Ultra commercial? ›

Serena Williams and Alex Morgan Star in Michelob Ultra Super Bowl Commercial - Sports Illustrated Lifestyle.

Who is Cleopatra in Super Bowl commercial? ›

JB Smoove stars as Julius Caesar, while Halle Berry is Caesar's lover, Cleopatra.

How much does Fox make from the Super Bowl? ›

The company expects to generate more than $500 million in advertising revenue from the game.

How much did Fox make on Super Bowl commercials? ›

In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous moments,” Murdoch explained.

Who is the old guy in the Super Bowl commercial? ›

'Old Spice' Guy In Super Bowl Commercials 'Memba Him?!

American actor Isaiah Mustafa was 35 years old when he first started playing the main character in the "The Man Your Man Could Smell Like" campaign back in 2010. During the 2010 Super Bowl XLIV (New Orleans Saints vs.

How much did Michael Jackson get paid for Super Bowl? ›

Michael Jackson famously requested $1 million to perform at the 1993 Super Bowl Halftime Show. The NFL said no and he eventually balked and performed for free.

How much does Rihanna make for the Super Bowl 2023? ›

Rihanna will not be paid for her Super Bowl 2023 performance at halftime as is custom for halftime headliners. Even though A-listers such as other pop stars Beyonce, Bruno Mars, and Justin Timberlake don't get paid, the Super Bowl show provides massive benefits like exposure to a huge audience.

Why isn t Rihanna getting paid for Super Bowl? ›

Rihanna Did Not Get Paid to Perform at the 2023 Super Bowl

To quote a NFL spokesperson who chatted with the outlet a few years back, 'We do not pay the artists. We cover expenses and production costs.

What is the most expensive Super Bowl ticket? ›

How much is a ticket for Super Bowl LVII? Ticketmaster, the official ticket marketplace of the NFL, has listed tickets starting at $6,000 all the way up to $27,500 for seats close up to the action.

How much does Peyton Manning make for Super Bowl commercial? ›

How much does Peyton Manning make for nationwide commercials? A. He is estimated to make around $15 million from nationwide commercials.

How much does a Super Bowl ring cost? ›

Super Bowl rings typically cost $30,000 each. However, depending on how each club chooses to modify them, they can cost a lot more. The price will increase if the pattern is highly unusual, if it is made of a particular metal, or if there are a lot of diamonds in it.

Who watches the NFL the most? ›

Level of interest in NFL in the United States as of April 2023, by ethnicity
CharacteristicAvid fanCasual fan
May 4, 2023

Where is the biggest TV market without an NFL team? ›

San Antonio has a population of 1.5 million people. It's the largest city in America without an NFL franchise.

Who are the top 10 advertisers on TV? ›

The 10 biggest brand advertisers on TV in 2021
  1. Liberty Mutual, 70.4 billion.
  2. Geico, 69.5 billion. ...
  3. Domino's, 62.8 billion. ...
  4. Progressive, 59.4 billion. ...
  5. T-Mobile, 41.3 billion. ...
  6. Allstate, 37.3 billion. ...
  7. McDonald's, 33.3 billion. ...
  8. Downy (Procter & Gamble), 32.6 billion. ...
Dec 8, 2021

How much are beers at Super Bowl? ›

Super Bowl sticker shock on concession prices: $17 beer, $12 hot dogs. INGLEWOOD, Calif.

How much are front row tickets to the Super Bowl? ›

How much is a Super Bowl ticket for 2022? Ticketmaster, the official ticket marketplace of the NFL, has listed tickets starting at $6,800.00 for the lowest ticket and reaches all the way up to $81,800.00 for VIP seats.

How much does a 30 second Super Bowl commercial cost this year? ›

This year, brand marketers will pay a record $7 million ($233,333 per second) for in-game spots during Fox Sports' telecast of Super Bowl 57 on Feb.
Commercial Cost Over Years.
YearCostToday's Cost*
2010$3 million$4,026,328.10 million
2015$4.25 million$5,247,656.29 million
2021$5.5 million$5,940,150.20 million
11 more rows
Feb 10, 2023

Who are the largest display advertisers? ›

In 2021, Amazon invested approximately 239 million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Apple followed, having spent 153 million U.S. dollars on internet display ads.

Who is the marketing leader for the NFL? ›

Tim Ellis - EVP and Chief Marketing Officer - National Football League | LinkedIn.

Which Super Bowl was the most watched ever? ›

1. Super Bowl XLIX (2015) brought in 114.4 million viewers, when the New England Patriots won against the Seattle Seahawks in a score of 28 to 24. 2. Super Bowl XLVIII (2014) brought in 111.5 viewers.

Who makes money from Super Bowl commercials? ›

Large corporations spend big

The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game.

How much did the Doritos ad cost? ›

The price tag on a 30-second spot during the big game this year is a record $7 million.

How much is an average Super Bowl ticket? ›

How much did Super Bowl tickets cost in 2023? Depending on the seats available, prices started just below $5,000 and went all the way up to around $36,000 for the most premium seats. Most of the available seats were in the lower range, making the average Super Bowl ticket for 2023 a hefty $8,000.


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